by MMGY Travel Intelligence is the second in a series of market research studies by MMGY Global to be informed by diverse travel advocacy organizations to better identify the needs, behaviors and sentiment of underrepresented travel communities.The study, whose name means Latin viewpoints, is the first travel research of its kind to examine the attitudes, opinions and sentiment of travelers from the United States’ fastest growing demographic group and follows MMGY Global’s release of The Black Traveler: Insights, Opportunities & Priorities report earlier this year. Vistas Latinas is also the first study to assess the spending power of U.S. Hispanic travelers, finding they spent $113.9 billion on domestic leisure travel in 2019 and accounted for 13% of all domestic leisure travel that year.

The Vistas Latinas study was created to provide a better understanding of the diverse and growing Hispanic population in the U.S., which according to the 2020 Census is now 62.1 million strong.