Industry Insights
Travelers Are Redefining Value as Competition for Every Trip Intensifies, According to New MMGY Research
Latest findings from MMGY's Portrait of American Travelers™ reveal that travel demand remains high, but rising expectations are reshapi...
Sports travel isn’t niche anymore. It’s mainstream.
What we are seeing
Sports travel continues to be a powerful motivator for a growing segment of travelers. MMGY Travel Intelligence's...
UK Travellers Lead Europe in Using AI and Social Media to Plan Holidays, New Study Reveals
UK travellers are leading Europe’s adoption of AI for travel planning, with usage rising faster than in any other major market, accordi...
U.S. Travel Demand Accelerates and Spending Hits Record Highs, According to Latest MMGY Research
Portrait of American Travelers™ reveals rising trip frequency, bigger budgets and growing reliance on AI
Kansas City, MO (April 9, 2...
Cost Pressures and Safety Concerns Reshape U.S. Meetings Landscape, New MMGY Study Finds
New research shows in-person demand remains strong as planners and attendees look for greater value, transparency and security
Kans...
MMGY Survey Signals a Defining Split in Asia-Pacific Outbound Travel as China and India Drive Growth
Inaugural study reveals stark contrasts in international travel frequency, spending and digital behavior acros...
U.S. Travelers Aren’t Pulling Back – They’re Planning Smarter and Spending More, According to Latest MMGY Research
Economic headwinds are reshaping how Americans plan, budget and prioritize leisure travel
Kansas City, MO (Jan. 8, 2026) – Annual va...
MMGY Research: Latin American Travelers Are Leading a New Era of Digitally Driven, Safety-First International Travel
Inaugural study of the region’s international travelers reveals sharp contrasts in how Latin Americans plan, book and prioritize their ...
Breaking From Travel Tradition: Americans Choose Cooking Classes Over Fine Dining and Intimate Family Trips Over Holiday Gatherings
MMGY’s fall study shows converging trends as travelers seek authentic experiences and deeper connections with immediate family
Kansa...
Gen Z Powers European Travel Boom, Leading in Both Spend and Intent
MMGY’s Survey Reveals How Europeans Are Travelling in 2025
London, UK (Sept. 30, 2025) - Gen Z is propelling Europe’s travel boom, w...