What good is industry-leading research if it can’t answer your questions?
But what if it could? Say “hello” to EurekA! – a seriously searchable, AI-powered research platform that puts MMGY Travel Intelligence’s industry-leading travel performance data in your control.
Have Your EurekA! Moment
We think deciphering traveler traits and spotting opportunities for your brand should be easy. That everyone should be able to have their own “Eureka!” moment. Which is why we’ve put MMGY’s syndicated research from 2021 to the present into EurekA! and provided an AI chatbot and useful tools to help you chart your way to strategic success.
Use EurekA! to create data visualizations for reports and presentations, or Ask EurekA! and put the platform’s AI chatbot to work for you. EurekA! acts as your personal research assistant, joining you on your journey to discover what drives travelers’ decisions, where they’re spending their money and so much more.
Portrait of American Travelers® Quarterly Reports (2021–Present)
Portrait of American & Canadian International Travelers™ Yearly Reports (2023–Present)
Portrait of European Travellers™ Yearly Reports (2022–Present)
Portrait of Black Travelers in America: Insights & Opportunities (2025)
Portrait of Family Travel™: Autism, ADHD and Neurodiversity (2024)
Portrait of Asian International Travelers™ (2023)
Portrait of LGBTQ+ Travelers in America™ (2023)
Portrait of Travelers with Disabilities™: Mobility & Accessibility (2022)
Vistas Latinas: A Landmark Study of U.S. Travelers of Hispanic Descent (2021)
The Black Traveler: Insights, Opportunities & Priorities (2021)
Portrait of U.S. Meeting & Convention Travel® (2022)
Portrait of European Meeting & Convention Travel® (2023–2024)
Emerging Technologies in Travel & Tourism™ (2023)
MMGY + Enlightn Cannabis Tourism: Opportunities, Issues and Strategies (2020)
Destination Interest and Trends
Travel and Spending Intentions
Barriers to Travel by Segment
Traveler Sentiment
Social Media and Influencers
Resources for Travel Planning
Road Trips
Travel Inspiration and Motivators
Sustainability Trends in Travel
Culinary Experiences and Trends
Diversity Issues and Opportunities
Holiday Travel Outlook
Hotel and Lodging Insights
Loyalty Trends in Hospitality and Travel
Online Travel Agencies
Traditional Travel Advisors
Cruise Industry Insights
Emergence of Cannabis Tourism
Emerging Technology in Travel
Wellness Travel
Insights Into Luxury Travel
Augmented by AI
Ask EurekA! transforms how you interact with MMGY Travel Intelligence research. Submit your questions and get instant, data-driven answers powered by advanced generative AI in a clear, narrative format.
Select a persona to tailor the chatbot’s response, including General Research Assistant, Travel Research Professional, Destination Marketing Manager, Travel Marketing Strategist and Travel Industry Executive. Your choice of persona will affect the AI’s answer, giving you different perspectives on the same data and opening your mind to new ways of thinking.
When you Ask EurekA!, you’re eliminating the searching and guesswork so you can get the insights you need precisely when you need them.
Personalized by You
Explorer | $500/month
The entire MMGY Travel Intelligence library is at your fingertips. Explore MMGY’s syndicated research with the help of an AI chatbot that does the searching for you.
Navigator | $1,500/month
Enjoy Explorer access plus a powerful data analytics platform where you can add filters to tailor your queries, track trends over time, or create charts and graphs to visually compare traveler segments.
Pioneer | Coming Soon!
In addition to previous tiers’ offerings, Pioneers gain access to all of MMGY’s DK Shifflet TRAVEL PERFORMANCE/MonitorSM data from 2014 to the present. Analyze your destination’s visitors, compare audiences and study the trends shaping the future of travel.