Better Insights.
Smarter Strategy.
Portrait of American Travelers®
MMGY’s Portrait of American Travelers® study provides an in-depth examination of the impact of the current economic environment, prevailing social values, and emerging travel habits, preferences and intentions of Americans. Now in its 34th year, it is widely regarded as a leading barometer of travel trends and an essential tool for both the development and evolution of brand and marketing strategy.
Portrait of Travelers with Disabilities™: Mobility and Accessibility
This study highlights the needs, behaviors and concerns of U.S. travelers with mobility disabilities. This traveler community spends $58.2 billion on travel annually and are going on leisure trips with nearly the same frequency as those without mobility issues. This study investigates ways that the travel industry can better meet the needs of travelers with mobility disabilities.
The Travel Industry’s Reckoning With Race and Inclusion
Vistas Latinas
This is the second in a series of market research studies by MMGY to be informed by diverse travel advocacy organizations to better identify the needs, behaviors and sentiment of underrepresented travel communities. The study, whose name means Latin viewpoints, is the first travel research of its kind to examine the attitudes, opinions and sentiment of travelers from the United States’ fastest growing demographic group and follows MMGY Global’s release of The Black Traveler: Insights, Opportunities & Priorities report earlier this year.
