For more than 30 years, travel industry marketers have eagerly awaited the annual release of MMGY Global’s Portrait of American Travelers® study. With each release, we reveal the traveler mindset, motivations, and aspirations of travelers across the U.S. Beginning in 2021, MMGY is now releasing its Portrait of American Travelers® study on a quarterly basis to meet the evolving needs of marketers. Each edition helps travel industry marketers track the latest industry trends, and its data is used to inform important decisions such as audience segmentation, brand strategy, and both media and messaging priorities.
In addition, MMGY Travel Intelligence regularly releases new studies in its Portrait series that explore relevant travel industry segments, such as its 2021 A Portrait of Meeting & Convention Travel™. Most importantly, we have an unmatched ability to slice and dice our extensive database of survey results to profile the preferences, priorities and behaviors of almost any unique audience of interest for travel industry professionals. To find out how your travel brand or destination can benefit click the button below.
Diversity, Equity & Inclusion Research
In both the leisure and group markets, it is vital for travel industry executives to better understand the needs, behaviors and concerns of underrepresented traveler communities. Not only is this an essential aspect of a company’s approach to diversity and understanding, but it is also a substantial business opportunity to create products, experiences, services and marketing communications that connect with the needs of diverse markets. By understanding, we can all do better and be more accurate in our work.
MMGY Travel Intelligence has been working to build its library of studies seeking to better identify key issues for diverse transient and group travel markets. Our goal is to help form strategies and solutions that connect with these communities while recognizing their unique qualities and significant economic power. Find out more below to learn about our growing list of thought-provoking research studies designed in collaboration with top multicultural thought leaders from around the country.
MMGY Travel Intelligence regularly designs and fields custom research, including focus groups, surveys and market analyses, in numerous travel categories, including lodging, destinations, transportation, gaming, cruise lines, car rentals, vacation ownership and attractions. We also have significant experience in categories such as resort real estate, meetings and conventions, tour and travel trade, and all-inclusive resorts. Find out more below about our custom research capabilities.