Traveler Portrait Series

Contact us for more information or purchase an available report.
interracial couple traveling in Europe

Portrait of European International Travellers™

MMGY Travel Intelligence has released this second wave of European travellers to guide travel industry professionals in the development of brand strategies, messaging priorities, audience segmentation, media planning and more. This in-depth study is designed to reveal how travellers in leading European travel markets are thinking about travel opportunities in the year ahead as the world emerges from the COVID-19 pandemic. This 20-minute survey profiled travellers from the United Kingdom, France, Germany, Italy and Spain and qualified them based on their intent to travel internationally in the next 12 months. This study was fielded in December 2023, and its respondents were nationally representative of the nations in which they reside.

  • International Travel Outlook
  • Travel Motivators & Activities
  • Trip Planning
  • International Travel Preferences
  • Sustainability in Travel
  • Cruising
  • Travel Advisors
  • Organised Group Tours
  • Flight Preferences
  • International Business Travel
  • Interest in Destinations

For sponsorship inquiries and/or to purchase the Report, please contact Cees Bosselaar, MMGY Travel Intelligence Europe at cbosselaar@mmgyintel.com

Portrait of European Meeting & Convention Travel - Wave IV

European destinations and tourism industry stakeholders have a tremendous opportunity to lead their community recovery based on when and how the meetings industry will continue to bounce back from COVID-19. Current studies in the market look at basic meeting planner sentiment, but it is crucial to also understand the mindsets of attendees and corporate decision-makers. Leaders need to make important decisions regarding capital investments, marketing budgets, and overall growth and development strategies. It is also essential to gain a clear and timely understanding of what meetings and conventions look like in the future to guide these decisions.

In cooperation with IMEX Group and MMGY Hills Balfour, a division of MMGY Global, MMGY Travel Intelligence Europe has fielded a tracking survey four times – in April 2022, July 2022, July 2023 and December 2023 – to understand the mindsets, intentions and preferences of meeting, conference and convention attendees. In order to compare their perspectives with the ones of those responsible for industry planning efforts, MMGY Travel Intelligence has also surveyed meetings professionals to gauge their views. Meeting attendees ultimately drive the future direction of the M&C industry. Having an informed perspective on what this audience thinks and comparing it to the current perspectives of meetings professionals provides substantial insight into the landscape likely to emerge in the coming months and years. Within this wave the survey was fielded to attendees in Austria, Belgium and Switzerland and to planners throughout Europe and the U.K.

Click here to purchase the 2024 Portrait of European Meeting & Convention Travel – Wave IV report. 

For additional information about sponsorship opportunities please contact Ceese Bosselaar, MMGY Travel Intelligence Europe at cbosselaar@mmgyintel.com.

researchers looking at a computer screen

Portrait of American & Canadian International Travelers™

MMGY, in conjunction with USTOA, presents a comprehensive national survey asking questions of targeted American and Canadian travelers about outbound travel to international destinations.

This report profiles American and Canadian travelers who have a passport and have traveled outside of North America in the past two years. The survey unveils the underlying motivations and, most importantly, future intentions that influence travel behavior. The results will provide you with actionable insights into the travel habits of American and Canadian international travelers, allowing you to enhance future marketing and brand communication strategies.

Click here to purchase the Portrait of American & Canadian International Travelers™ report. 

For additional information about sponsorship opportunities please contact Ceese Bosselaar, MMGY Travel Intelligence Europe at cbosselaar@mmgyintel.com.

Portrait of Asian International Travelers™

The inaugural Portrait of Asian International Travelers™ study illuminates the shifting travel tendencies and actions of more than 8,000 adults across China, India, Japan, and South Korea. It delivers unparalleled insights into journey plans, expenditure, preferred destinations, and determinants influencing travel choices, highlighting an escalating preference for distinctive and premium travel experiences. This research furnishes an extensive comprehension of this essential demographic in the worldwide tourism industry, shedding light on their significant role and impact.

  • Interregional vs. Intraregional Travel
  • International Travel Outlook
  • Regional Travel Trends
  • Interest in Destinations
  • Travel Expenditure
  • Seasonal Travel Preferences
  • Travel Barriers and the Impact of COVID-19
  • Travel Motivators & Activities
  • Travel Planning
  • Social Media
  • Travel Advisors
  • Accommodation Preferences
  • Flight Preferences
  • Organized Group Tours
  • Sustainability in Travel
  • Cruising
  • Additional Travel Behaviors
  • International Business Travel
White couple traveling in Europe

Portrait of American International Travelers™

MMGY, in conjunction with USTOA, presents a comprehensive national survey asking questions of targeted American travelers about outbound travel from the U.S. to international destinations.

This report profiles American travelers with an annual household income of over US$100,000 who have a passport and have traveled outside of North America in the past two years. The survey unveils the underlying motivations and, most importantly, future intentions that influence travel behavior. The results will provide you with actionable insights into the travel habits of American international travelers, allowing you to enhance future marketing and brand communication strategies.

USTOA and MMGY Travel Intelligence will develop a Destination Prospect Profile to meet your research needs. This analysis is a useful tool to develop or refine your marketing and communications strategy and your target traveler segment. It also enables you to target specific groups of travelers without conducting your own primary research.

What You Will Receive with the Destination Prospect Profile:

*Provided there are enough respondents for your destination

  • Two client profiles
  • Demographic, psychographic and geographic profiles
  • Past travel history and travel intentions for the years ahead
  • Vacation spending habits
  • Competitive destination preference
  • Media usage
  • Social media usage
  • Lifestyles and social values
  • Influence of government advisories
  • Trip planning steps
  • Types of travel preferences
  • Use of distribution channels

Click here to purchase the Portrait of American International Travelers™ report. 

For additional information about sponsorship opportunities please contact Cees Bosselaar, MMGY Travel Intelligence Europe at cbosselaar@mmgyintel.com.