Vikki Allen

Vicki Allen


As Senior Research Account Manager, Vicki Allen is essential to the day-to-day management of accounts including state and CVB clients. With 20 years of travel and tourism experience, the majority of those at Visit Florida, Vicki constructs quantitative analyses highlighting trends to grow visitation, spending and market share; is responsible for the data input, analysis and delivery of all client reports; and presents research findings at conferences and meetings.Vicki has worked with clients including Travel Texas, Georgia Department of Tourism, Visit San Antonio and Atlanta Convention and Visitors Bureau, and was elected to serve on the board of the Southeast Travel and Tourism Association (SETTRA). She believes research and numbers offer a different perspective of places, and she believes they reveal a unique way to discover a destination.